Scaling Creative Production at Miro
Making on-brand content something teams can create themselves.
- What
- As Miro grew, so did the demand for creative assets. This project made on-brand content easier to create, cut repetitive production work and gave teams more independence, through platform evaluation, a self-service brand ecosystem, reusable templates and API-powered automation.
- My role
- Senior Multimedia Creative Lead. Creative technology, platform evaluation, brand templating, API development and workflow prototyping.
- Collaborators
- Brand and creative teams.
- Delivered
- A self-service brand ecosystem and template gallery, platform findings that shaped the ecosystem, a working Canva API proof of concept for automated batch asset creation and a set of AI-assisted workflow explorations.
Creative platforms were tested across templating, brand controls, usability, integrations and automation. Those findings shaped a self-service ecosystem: one centralised gallery of branded templates, guidelines and connected workflows, including MCP integrations, so teams could find and customise content themselves and the brand stays consistent without every request landing on the design team.
Next, a working proof of concept built on the Canva API batch-builds branded assets. Structured inputs generate multiple variations from approved templates, showing how repetitive production work could be simplified and scaled. Built independently as part of a wider team initiative, and progressing towards launch.
Working proof of concept, pre-launch
Alongside the system, I explored AI-assisted production, connected tools and workflow automation, looking for ways to cut manual work while keeping the brand consistent. Some ideas stayed exploratory as priorities changed, but they mapped out directions worth coming back to. The bigger picture: moving from making assets to building systems that make design more accessible, consistent and scalable, without losing the craft behind the work.
