Miro Canvas 26: AI Sticker Activation
A live activation that put Miro's new AI feature in attendees' hands.
- What
- A live event activation where attendees used a simulation of a new Miro AI feature in product to create custom reaction stickers, printed into a pack they could take home. The stickers promoted the new feature and the product behind it.
- My role
- Concept, creative direction, AI experimentation and experience design. Vibe coded the portal and user tested it end to end, front end and printer back end, liaised with the on-site printing vendor and worked with the stand design. All remotely. Supported four global events with live technical support, keeping the app running at full capacity.
- Delivered
- The attendee flow and interface, an art-directed AI sticker style, printed sticker packs and the branded activation space. Around 1,600 sticker packs were made across four global events, and the response on LinkedIn was amazing, everyone loved them.
The brief
An activation spot, a swag budget and a product launch to support.
We had an activation spot at our yearly event, where we always give away swag. Activations are expensive to set up, so people actually have to bother using them, and everyone loves swag. We were launching custom stickers in product, so this was the perfect moment to connect the giveaway to something people can actually do in Miro. My brief was simple: how do we make this a reality, and how do we actually get people to use it?
My approach
Art direct the AI, not just prompt it.
Generating an image was easy. Getting results that looked like the person, still felt like Miro and worked as one family of stickers meant designing a system around the model: styles, expressions and prompts.
The result
A live stand at Canvas 26.
Attendees made their stickers, collected the printed pack and saw other people's stickers become part of the wall around them.