CV | Robyn Britz

Robyn Britz

Senior Multimedia Creative Lead

Profile

I'm a multidisciplinary creative working across brand, motion, storytelling, AI and creative technology.

I started my career as the co-founder of a small e-commerce business in South Africa, designing, producing and marketing textile products sold around the world. I later moved to London and joined Miro during a period of rapid growth.

Five years on, my work spans brand identity, campaigns, motion, video, events and interactive experiences. More recently, I've been exploring how AI, automation, APIs and scalable design systems can change the way creative teams work, building tools and workflows that make great design more accessible.

At the heart of it all, I love creating work that's visually compelling, thoughtful and tells a good story.

Education

2010 to 2013 · BA Degree

Creative Brand Communications, specialising in Multimedia Design

Vega School, Cape Town

Right to work

Indefinite leave to remain in the UK

Tools

Adobe CC (incl. After Effects)
Figma
Canva Enterprise
Runway
ElevenLabs
Claude Code
GitHub
Lovable

Experience

July 2025 to present

Senior Multimedia Creative Lead · Permanent · Miro

Promoted from contractor to permanent, taking greater ownership of brand systems, multimedia production and creative technology across a global SaaS company.

Lead creative direction, storyboarding and multimedia production for global product launches, brand campaigns and flagship events.
Develop scalable, self-service brand systems using Canva Enterprise, MCP, APIs, templates and creative automation.
Built and tested an API-powered proof of concept enabling automated batch creation of branded assets, progressing towards launch.
Evaluate and test creative technologies and AI tools, presenting findings and recommendations to inform platform selection, implementation and workflow improvements.
Explore and prototype AI-assisted creative workflows using generative video, image and coding tools to improve production efficiency.
Concept and art direct product storytelling, motion graphics and campaign videos across digital channels.
Create interactive brand experiences, including generative installations and AI-powered event activations.

August 2021 to June 2025

Brand Multimedia Designer · Contract · Miro

Developed creative concepts, storyboards and motion design for global SaaS product campaigns, launches and large-scale industry events.
Designed and art directed multimedia assets across social, web, paid advertising, presentations and experiential marketing.
Produced video and animation content translating complex product capabilities into clear, engaging visual stories.
Developed static and motion advertising concepts for paid social campaigns and creative A/B testing.
Collaborated with marketing, product and creative teams to maintain brand consistency across channels.
Provided creative feedback and design reviews to support quality and consistency across the wider team.

2013 to 2021 (8 years)

Co-Founder & Multimedia Designer · Zana Products

Cape Town (now closed). Textile accessories, online retail and wholesale.

Designed surface pattern ranges stocked in global stores including SFMOMA and Paper Source
Built, managed and adapted the online store
Mood boards, styling and product photography
Layouts for email marketing and product catalogues
Set up Facebook and Google Shopping ads and tracking
Grew Instagram to over 55k and Facebook to over 13k
Created social content: posts, stories and reels
Featured in HGTV Magazine (US) and Frankie Magazine (AUS)