Robyn Britz
Senior Multimedia Creative Lead
Profile
Multidisciplinary creative working across brand, motion, creative technology, AI and interactive experiences. I started out as co-founder of a small e-commerce business in South Africa, designing, making and marketing textile goods sold all over the world, before moving to London and joining Miro at its scale-up moment.
Five years on, my work spans growth, motion, video, campaigns, events, brand and visual identity systems. Lately my focus is creative technology: AI, automation, templating, APIs and building a self-serve creative ecosystem. I like work that is beautiful to look at and rich in storytelling.
Experience
Senior Multimedia Creative Lead · Permanent · Miro
Promoted from contract to permanent, with more ownership across brand, events and creative technology.
- Creative direction and storyboarding for Miro Canvas 25
- Building a self-serve creative ecosystem with AI, automation, templating and APIs
- Concepting and art directing product and brand launch videos
- Generative and interactive work: a living artwork for Miro HQ and an AI sticker activation
- Leading design across growth, campaigns and events
Brand Multimedia Designer · Contract · Miro
- Creative direction and storyboarding for Miro Canvas 24
- Video concepting and storyboarding
- Design and art direction across social, web and events
- Paid social ad concepts for A/B testing, video and static
- Reviewing work of the wider team
Co-Founder & Multimedia Designer · Zana Products
Cape Town (now closed). Textile accessories, online retail and wholesale.
- Designed surface pattern ranges stocked in global stores including SFMOMA and Paper Source
- Built, managed and adapted the online store
- Mood boards, styling and product photography
- Layouts for email marketing and product catalogues
- Set up Facebook and Google Shopping ads and tracking
- Grew Instagram to over 55k and Facebook to over 13k
- Created social content: posts, stories and reels
- Featured in HGTV Magazine (US) and Frankie Magazine (AUS)