Miro Canvas Events

Building a motion language for Miro's flagship events.

Client: Miro · Canvas 24 & 25
Role: Creative direction · Storyboarding · Motion storytelling

The challenge

A live identity has to move.

Canvas is Miro's annual flagship event. Its identity needed to work beyond static graphics: It had to feel like Miro on every screen, from the venue to social.

From idea to motion

Concept → Storyboard → Motion

IdeaFramesMotion

Canvas 25 intro storyboard: the 25 icon bursting open into a tunnel of motion — Intro storyboard: the 25 icon, the tunnel and the product moment

Canvas 25 storyboard scenes: shapes in momentum, AI pulse and the closing Canvas 25 lockup — Scene storyboards: momentum, the AI pulse and the closing lockup

I developed concepts and storyboards that gave the motion team a clear narrative spine: how each moment should unfold, where energy should build and how the event identity should behave over time.

Where it started

Canvas 24: the first frames.

Four-frame storyboard for the Canvas 24 event intro — Canvas 24 intro storyboard: elements flying towards the board

The finished Canvas 24 intro loop

Pulling interface elements towards the board became a starting point for Canvas 25.

Motion across the experience

One language. Many moments.

Event screens
Intros
Transitions
Social
GIFs

The same motion ideas worked across venue screens, transitions, GIFs and social posts.

Collaboration

Directing motion, together.

I worked with the motion team on concepts, storyboards and the way the identity should move for both Canvas 24 and Canvas 25.

I set the direction and worked with the team as they developed and animated the final pieces.

Creative Direction · Storytelling · Storyboarding · Motion · Experience Design

Social

Made for Instagram.

Short loops made for Instagram, using the same motion language as the event.

Flying in for Canvas 25

On the way to the venue

Canvas 25, with friends

Next project →Canvas 26: AI Sticker Activation