Miro Canvas Events

Building a motion language for Miro's flagship events.

Client: Miro · Canvas 24 & 25
Role: Creative direction · Storyboarding · Motion storytelling

What: The motion language for Canvas 24 and Canvas 25, Miro's annual flagship event, across venue screens, intros, transitions and social.
My role: Creative direction, concepts and storyboards. I set the direction; the motion team animated the final pieces.
Collaborators: Miro's motion team
Delivered: Event intros, storyboards, screen transitions, GIFs and Instagram loops.

The brief

A live identity has to move.

The Canvas identity needed to work beyond static graphics and feel like Miro on every screen, from the venue to social.

Where it started · Canvas 24

Interface elements flying towards the board.

Four-frame storyboard for the Canvas 24 event intro — Canvas 24 intro storyboard

The finished Canvas 24 intro loop

My approach · Canvas 25

Concept → Storyboard → Motion

Building on Canvas 24, I wrote concepts and storyboards that gave the motion team a clear story: how each moment unfolds, where energy builds and how the identity behaves over time.

Canvas 25 intro storyboard: the 25 icon bursting open into a tunnel of motion — Intro storyboard: the 25 icon, the tunnel and the product moment

Canvas 25 storyboard scenes: shapes in momentum, AI pulse and the closing Canvas 25 lockup — Scene storyboards: momentum, the AI pulse and the closing lockup

The result

One language across every moment.

Event screens
Intros
Transitions
Social
GIFs

Social

Made for Instagram.

Short loops made for Instagram, using the same motion language as the event.

Flying in for Canvas 25

On the way to the venue

Canvas 25, with friends

Next project →Scaling Creative Production at Miro