Miro ASMR Mode
Enter Flow State.
What if collaboration was a little quieter?
For April Fools, we turned Miro into an unexpectedly soothing digital experience. ASMR Mode invited people to enter their flow state through soft sounds, pixel art, playful interactions and AI-powered moments. It made the familiar Miro canvas feel a bit stranger and a lot calmer.
The experience
Finding the quiet in collaboration
The concept played with the tension between busy, noisy digital work and the feeling of getting completely absorbed in what you're making. Instead of announcing another productivity feature, we created a fictional Miro mode designed around sound, play and flow.
Interactive moments
My role
Creative concepting, art direction and hands-on design across the campaign and interactive experience, working across AI-generated content, motion, visual design and digital prototyping.
Impact
A joke people actually used.
What started as an April Fools experiment became a small interactive world people spent time exploring, creating and sharing in.