Miro ASMR Mode
Enter Flow State.
- What
- An April Fools campaign that turned Miro into a soothing, pixel-art ASMR mode with soft sounds, games and AI moments.
- My role
- Creative concepting, art direction and hands-on design across the campaign and the interactive experience.
- Delivered
- A playable web experience, AI pixel portraits, games, sounds, stickers, video exports and campaign artwork.
- Impact
- 2,089 unique sessions, 988 Pixel Polaroids, 844 games played, 438 returning visitors.
The idea
What if collaboration was a little quieter?
Instead of announcing another productivity feature, we made a fictional Miro mode built around sound, play and flow. It made the familiar canvas feel a bit stranger and a lot calmer.
The experience
Behind the scenes
Impact
2,089Unique sessions
988Pixel Polaroids created
844Games played
1,000AI calls
453Stickers placed
331Videos exported
438Returning visitors